- Sadly, Absa and the Premier Soccer League (PSL) will be ending their 16-years sponsorship. PSL has enjoyed the Absa partnership since it took over from South African Breweries as the league’s title sponsors.
Absa has had a 16-year relationship with football in South Africa, 13 of which have been as the sponsor of the Absa Premiership since 2007.
Despite the end of the PSL sponsorship, Chief Executive of Absa Group Daniel Mminele said soccer will always remain close to their hearts, however; the PSL has now been dealt a blow with Absa set to end their 16-year partnership.
“We have enjoyed a long, fruitful relationship with the PSL and have supported the PSL’s work in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to continue our relationship with the PSL,” Mminele said.
“We would like to thank the PSL and the football community for the excellent partnership and support over the years,” Mminele added.
On the other hand, PSL Chairman Dr. Irvin Khoza said the union will always be legendary.
“The Absa Premiership era will forever be a reference point for football glory, both in terms of club development and player performance in our sport’s history. The PSL is grateful to Absa for strengthening the league to true professionalism,” Dr. Irvin Khoza said.
The Absa Premiership captured the imagination of football-loving people in South Africa and across the African Continent. Fans of the game accumulated memorabilia such as photos; soccer jerseys; digital images and videos, spawning a thriving merchandise industry for small businesses as well.
“Memory is a prized component for football followers around the world. The period of 2007 to 2020 will be etched in the memories of football fans as a highpoint in the PSL,” Dr. Khoza added.
South Africa Professional football clubs have been given the green light to return to training in June 2020 but can only do so once they have been granted government authorization, of course.