Everton to terminate Sportpesa’s sponsorship

  • The Kenyan based gambling brand has been Everton’s sponsor since 2017 when it gained the gambling market share in Kenya. Sportpesa have agreed to end their sponsorship with the English side.
Sportpesa, Everton FC

Everton management recently announced that their agreement with Sportpesa is going to be terminated when the current season.

The Kenyan based gambling brand has been Everton’s sponsor since 2017 when it gained the gambling market share in Kenya. Sportpesa have agreed to end their sponsorship with the English side.

The agreement to terminate the sponsorship came after a comprehensive and thorough review by the club.

“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us,” a club spokesperson said.

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“The Club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,” spokesperson added.

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Everton will have to appoint a new partner for their club as the 2020/2021 season begins since Sportpesa was the main partner for the club for the last 3 years.

Last year, Sportpesa announced that they have to pause their operation in Kenya until the Kenyan government installs a good taxation policy and non-hostile regulations.

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“Sportpesa is disappointed with the decision by the Kenyan legislature to impose a 20% excise tax on all betting stakes. The tax is based on a fundamental misunderstanding by the Rotich led treasury of how revenue generation works in the bookmaker industry,” read the statement in part.

Sportpesa is the pioneer betting sites in Kenya. Their decision to end their sponsorship with Everton might just be a strategy to find a better entrance to the gambling market.

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