- The top Kenyan Premier League (KPL) sides AFC Leopards and Gor Mahia have entered into a sponsorship deal with new betting firm Betsafe that will see the two clubs enjoy a substantial monetary boost next three years.
Reports claimed that the two local giants and Betsafe, who are yet to launch their services in the Kenyan market, have signed a partnership deal. The deal will see AFC Leopards will get KSh40 million per year while Gor Mahia will get KSh55 million per year from Betsafe.
“We are pleased to announce our new partnership with a leading Sports betting firm Betsafe. This partnership, when football resumes, offers our club substantial financial support from a strong and safe partner for the coming three seasons,” Gor Mahia’s statement reads.
“Betsafe who will launch their betting services in the Kenyan market in the next few months will as of today, be Gor Mahia’s official head sponsor as well as shirt sponsor,” the statement continues.
Ingwe through Dan Shikanda, AFC Leopards’ chairman said on his part, “We are very proud to announce this new major deal to our fans. For us, this sponsorship means everything, as it gives us a sense of security and works peace to be able to focus even more on becoming the best team in the country,”
“With Betsafe, we have a reliable partner with a strong focus on responsible gaming and passion for football,” he added.
The two Kenya top-tier clubs have been struggling since SportPesa, their previous sponsor left, leaving the clubs to depend on fans, members, and other well-wishers to honor matches and settle players’ allowances at times.
Gor Mahia was hit hard given that they had to look for finances to help the team honor both local and continental matches without a financial partner while Ingwe Salary delays saw AFC Leopards club lose key foreign players when life without pay at AFC Leopards became difficult.
It is the second time the two Mashemeji Derby rivals are signing a joint sponsorship deal with a betting firm after enjoying a similar relationship with SportPesa.