- After a long financial struggle, AFC Leopards have secured an annual Sh40 million shirt sponsorship deal with Betsafe and has embarked on clearing the five-month salary arrears accrued during the 2019-2020 season.
It has been a rough season for Both Leopards and Kenyan champions Gor Mahia since the unceremonious exit Sportpesa in August last year but on Thursday it dawned on the Kenyan giants after penning deals with Betsafe that will run for the next three years.
Leopards chairman Dan Shikanda has revealed the top priority is to settle debts, to clear with players and suppliers.
“We are grateful that after months of knocking doors, we have finally nailed down a sponsor. The club has a bigger responsibility to clear the debts which run into millions before we start with Betsafe from next season. Our players are demanding their five-month salaries and there are a number of suppliers who are on our necks. We inherited debts and I believe they are all genuine cases which we have to clear for the club to have a clean image,” Shikanda said.
Shikanda also revealed that besides paying debts, plans were underway to formally launch ‘Ingwe Water’ by the end of next week, a project where the club will pocket Sh10 from the sale of half a liter bottle with the immediate target being more than a thousand Leopards families who will be supplied with larger volumes.
“We are keen to launch the partnership by the end of next week. The club will be getting money from the sale of the water but we want to supply our fans with larger volumes for the club to generate more income. We have more than three products which we will be selling to our fans. Our core business is to play football but the club cannot solely rely on sponsors to meet its budgetary costs hence the need to go commercial,” he revealed.
At the same time Betsafe’s public relations manager, Tom Bwana also revealed they are ready to hit the Kenyan market soon.
“We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football. Being a responsible gaming provider since the very beginning, we hope to bring more engagement and excitement together with Leopards SC in the near future,” Bwana said.