The African Games being held in Morocco fail to reach Kenya’s TV viewers. It’s because a deal with a TV network hasn’t been made yet. It occurred after many of Kenya’s celebrities decided to ignore the continental sports event in Morocco.
Kenya turns out to be one of the most famous African nations in Olympic sport, mostly due to distance-running prowess.
A squad of young athletes was picked up for the African Games attract big names to the World Championships scheduled to take place in October and September.
Some sources state that media organizations would request big money to have the African Games broadcast in Kenya.
By the way, the deal has failed against the backdrop of the event’s weakening prestige.
Earlier this week, Yussuf Alli, Nigeria’s ex-long jumper, who has fought for his motherland at 8 editions, told that the event isn’t crucial any longer and viewers didn’t always know they were being held.
Canal+, the French sports channel owns the African Games TV rights but lacks an East African partner.
In South Africa, rights to broadcast in South Africa are owned by SuperSport, while beIN Sports specializes in broadcasting sports events in North Africa.
Kenya’s world recorder in the female 3,000m, Beatrice Chepkoech revealed reporters that Kenya is stuffed with skilled sportsmen. She added that a lot of energetic young sportsmen are confident in their talent and ready to demonstrate their talent, so they definitely deserve the right to carry Kenya’s flag in Morocco.
This time Morocco is hosting the continental sports event at short notice that had an adverse impact on the African Games’ promotion. Well, they made up their mind to step in once Equatorial Guinea quitted due to financial issues the previous year.