Mwendwa has tied down Top-tier sponsors BetKing to strike a deal to sponsor the Lower-tier competition

  • With the Football stakeholders’ speculation on a possible campaign gimmick and a fake deal between BetKing and the Football Kenya Federation (FKF), FKF boss Nick Mwendwa has revealed to have advanced and sign another sponsorship deal with BetKing.

It is reported that the new deal is a multi-million shilling pact that will see BetKing sponsor the lower tier Divison One competition.

The lower league sponsorship deal news comes just days after the same firm agreed to partner with the Kenyan Premier League (KPL).

“Football Kenya Federation today announces BetKing as its official Divison One League title sponsor in a KSh100 million five-year deal which will see the league referred to as BetKing Division One League,” FKF statement reads.

“Under the partnership, each of the 32 Division One clubs from Zone A and Zone B will be entitled to at least KSh500,000 annual grant from the federation,” the statement continues.

In an interview, FKF president Nick Mwendwa had hinted more good news for Kenyan football were underway, the new partnership with BetKing were both welcomed and criticized by some.

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“This is the first time in the history of Kenyan football that the Division One League has attracted a sponsor and so, we are happy to announce yet another milestone as we endeavor to raise Kenyan football’s commercial value,” said Mwendwa.

“We believe this deal, which further underpins BetKing’s commercial developmental role in football, both at the national and grass-root levels will not only help ease our clubs’ financial obligations but also play a pivotal role in raising the level of competition in the league,” Mwendwa added.

Despite the good work done by the federation, there has criticism over its authenticity but Mwendwa has spent the better part of the week defending it.

With both deals for KPL and Division One set to be launched in September, many questions have been and will be raised over the deals as the FKF top seat continues to attract more attention.

Now several football stakeholders have seen the top tier deal as a campaign Gimmick for Mwendwas’ quest to remain in office and not genuine.

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