- Nick Mwendwa’s Football Keya Federation (FKF) has secured a sponsorship with BetKing for the Kenyan Premier League (KPL) as the Kenyan top tier league set to enjoy the new financial stability for the next five seasons.
FKF president Mwendwa confirms that BetKing will sponsor the Premier League for five years and expected to fork out up to KSh1.2 billion for the participating teams.
“It is BetKing. They have come in to support our football and the deal will run for the next five years,” Mwendwa confirmed.
BetKing will fill the void left by the previous sponsor SportPesa and will mark the biggest sponsorship deal ever inked by the Premier League in its history.
As part of the deal, FKF has confirmed that Kenya’s FA has agreed to rename the league competition by the new sponsor name, BetKing.
“The league will change the name to BetKing Kenya Premier League and will be managed by FKF Premier League and not KPL,” Mwendwa added.
It is understood that FKF will take the management mantle from KPL whose contract ends in July 2020. Mwendwa has been categorical that they were not keen to renew KPL’s contract.
There has been a tussle between KPL and FKF after FFK ended all the leagues in the country in May, declared champions, and relegated teams but KPL went ahead to challenge it in the Sports Disputes Tribunal (SDT).
This tussle has created a wide rift that has led to FKF not renewing their contract with the league managers KPL. This means the 2020/21 season will mark the first time FKF is managing the top-flight after a decade spurned when the league was under KPL.
Since the exit of SportPesa, teams have struggled due to a lack of adequate financial resources that saw former league champions Sony Sugar relegated due to their inability to honor three matches.
Relegated Chemelil Sugar also gave two walkovers as they struggled to honor away matches, while KPL heavyweights Gor Mahia and AFC Leopards who had signed a shirt sponsorship deal with the gaming firm were the most hit.
The BetKing deal will see teams earn between KSh8 million to KSh15 million each season.