On Sunday, SportPesa confirmed its readiness to back Kenyan sports, in particular, football, notwithstanding recently being bullied by the country’s government.
Ronald Karauri, the SportPesa CEO told that the company doesn’t intend to suspend or completely stop its sponsorship deals with numerous sports entities. Instead, the company will resume its supporting campaigns reportedly estimated at millions of shillings.
There’s no doubt the CEO’s assurance will bring relief to a great number of Kenyan football fans ahead of the upcoming football league season scheduled to burst out on August 31. The matter is that SportPesa turns out to be the only sponsor of Kenya’s top-notch football league, shelling out for that up to Sh150m annually. It’s no wonder that the league is even dubbed now the SportPesa Premier League.
The allocated funds are utilized to support the competition and pay compensations to match commissioners and referees.
The importance of this annual football event can’t be understated. It involves 18 trainers, attracts up to 18 squads, approximately 800 football players aged below 36, 300 support staff members, not to mention thousands of dependents. In general, the sports event employs approximately 5000 folks. It goes without saying that all of these people involved in Kenya’s most popular sports event will greatly appreciate the very fact that SportPesa will continue supporting it.
In addition to this, the company also backs two of Kenya’s popular football squads – Gor Mahia and AFC Leopards, allocating up to Sh120m annually. If SportPesa for some reason stops sponsoring these teams it’s going to be a devastating catastrophe for them and it’s true for many other sports teams in this African country.